Coit Cleaning & Restoration - [Business Development]
Boone Creek Creamery - [Marketing/Special Events]
Sullivan University - [Admissions/Coach/Marketing/Design]
Chick-fil-A Fayette Mall - [Marketing/Catering]
Coit Cleaning & Restoration [Businesses Development]
Creative Process
Research
Product knowledge and analyzing market voids for commercial market within territory. Segmentation; placement, pricing, and promotion of campaigns via social media and deliving marketing packages to target clients. Attentding local events and joining networking groups.
Action
Setting appointments, visiting potential job sites and gathering data such as dimensions, logistics and sending estimates. Forwarding corporate marketing campaigns and promoting sales to keep base and community informed of services and promotions.
Highlights
Built lasting customer relationships, acquiring many valuable commercial accounts including those from schools, office buildings, horse farms, state govt., restaurants and hotels.
Results - Wins
Team continued to increase sales annually, expanding markets, and becoming the highest selling Coit franchise in the nation.
Boone Creek Creamery - [Marketing/Special Events]
Creative Process
Research
Gathering customer feedback, analyzing sales data, and studying consumer behavior to understand which products are most effective overall and with respect to specific markets.
Action
Managing special events, assembling presentations, applying photography skills to promote business through social media and personal network.
Highlights
Networking with professionals in culinary and restaurant industries, helping to expand brand awareness locally and regionally (Cincinnati, Louisville, Indiana), adding to sales gains.
Results - Wins
Boone Creek is continuing to thrive with market expansion and wholesale buyers. They have also been featured on cooking shows including Secrets of Bluegrass Chefs.
Sullivan University [Coach/ Marketing/Design]
Creative Process
Research
Created proposal for university president and staff to review to approve the creation of a softball team. Talent acquisition to recruit and assemble a team, coach, and promote special events. Managed social media accounts and designed uniforms.
Action
Chose assistants and came up with game strategies, fundraisers, and a budget proposal for uniforms and supplies. Worked with marketing regarding intellectual property with logo design.
Highlights
Was able to start team, and receive funding for equipment, supplies and league fee. Starting with a sketch, designed our logo which was later used in university bookstore for other merchandise.
Results - WIns
Won league first season. Coached/Managed a great team that played for two seasons while working on grad degree.
Chick-fil-A (Fayette Mall) [Marketing/Catering]
Creative Process
Researching
Conducting market research to identify target markets and increase frequency of catering sales. Reaching out to leaders of businesses, schools, and organizations, putting together promos and sending ordering/pricing packages.
Action
Acquiring new clients to maintain and increase catering workflow, with target customers primarily consisting of incoming college teams playing Lexington universities. Managing social media account and promoting marketing campaigns.
Highlights
Seeing positive results from sales orders from effectively implementing marketing strategies and networking. Consistently delivered to local schools, incoming sports teams, churches, and business clients for meetings and events.
